Bud is aiming to rebundle a fractured FinTech landscape by making disparate financial services and apps work better together. The London-based start-up wants to make it easier to move money around from one supported service to another without ever leaving the Bud app. An app and website, Bud helps consumers find and use the most helpful financial products. By choosing their own services, consumers can build their own banking experience. Bud has partnered with a number of fintech startups, such as Nutmeg, Azimo and PensionBee , in addition to some of the larger players including Western Union.